Whats On Your Business Card?
A professional business card says more about you
and your business than any other tool in your
marketing arsenal. You need a card that looks
good, tells what you do and makes it easy to
contact you. Here's how to use the necessary ingredients to
create a great business card Your name should be the biggest part of the card.
Right there where the eye can pick it out without
searching. Avoid the old trap of name and phone number in
6 point type in the lower right corner. Your card's purpose is to get people to remember
YOU and contact YOU. So put YOU in the middle,
big. A fancy company logo is not you. YOU are the
most important element of your business card. The second most important element of your new
business card should be your preferred method of
communication. If you are a cell phone junkie,
your cell phone number should be the biggest on
the card. If eMail is your thing, your address
should be prominent and near your name. No need to
post every contact method. An option would be to
add your company logo, albeit small, in the corner
of your card. Don't use clip art to create your logo. No logo
looks a lot better than one from page 23 of the
clip art book. You can have logos professionally
designed for less than $500 bucks. Next, you need a one sentence version of your
elevator speech. Condense your elevator speech to
one sentence that will fit on your business card,
under your name and contact info. Across the
bottom is a good spot. An elevator speech is what you say to someone who
asks "What do you do?" in an elevator going down
from the 25th floor. For some tips about crafting an elevator speech,
send a blank eMail to elevator@BIGIdeasGroup.com. Your name, contact information and shortened
elevator speech (let's call it a selling sentence)
are more important than any other elements of your
business card. More important than paper stock
(always use a high gloss card stock), colors (0nly
in a photo or logo) or fonts (easy to read). Cards
DO get passed around. If someone who has never met you is given your
card, they must be able to determine who you are
and how you can help them. "Joe Jones, Plumber"
might work, but it doesn't convey what you can do
for them. "Joe Jones, I show up on time, smell
good and fix your leak, guaranteed", says a whole
lot more. Now your business card is selling YOU. For more about business cards, get my article "What
Does Your Business Card Say?"
BizCardSay@BigIdeasGroup.com ©2005 BIG Mike McDaniel, Professional Speaker and
Former Major Market TV News Anchor. The BIG Ideas
Group helps small business grow with mastermind
groups, seminars and sales training.
MailTo:Mike@BIGIdeasGroup.com http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter
subscribe-956603364@ezinedirector.net
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