Media Savvy – Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity. Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14). The WA Rural Women in Leadership program is designed for women 40 years and above to enhance their personal leadership skills through a range of learning modules. I found the women I was working with in a half-day module on "Managing the Media" highly motivated, articulate and committed to community development in their respective regions. My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across. I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations. Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity. The only way to build your reputation is by learning the secrets of how the media works. The benefits for rural women on knowing and understanding how the media works are increased confidence and a greater opportunity to make their views, ideas and solutions heard. In working with groups, I share with them what I believe are 10 tips for working with the media: 10 Tips These are 10 success tips that will help leaders get the best from the media. 1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert. 2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service? 3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media? 4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters? 5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it. 6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have? 7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow. 8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them. 9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax. 10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
|
|
 |
 |
Free Online Dating : Stop Paying And Join A Free Site
Free online dating sites are plentiful, but finding the best ones is as easy as finding the right link A dating site will help your social life, so why not take advantage of free services
Affordable Student Health Insurance - Why Student Health Insurance Can Be Cheap
Student health insurance can be affordable, and even cheap, if you choose a plan that offers the exact coverage your student needs, and if you understand the coverage your student has. By choosing the coverage your student needs, you won?t have to worry about paying for any medical costs that you know your student will acquire. And, by making sure you thoroughly understand your student?s coverage, you won?t be hit with any surprise costs along the way.
Online Dating Site IamFreeTonight.com Ranks Top 25 Colleges for Online Dating
Free Dating Site IamFreeTonight.com has released its rankings of the Top 25 Colleges for Online Dating for the week of April 9th. The rankings, which are similar to the popular polls found in NCAA Basketball and the College Football BCS , are based on a complex mathematical formula incorporating numerous variables relating to how college singles interact on the website. The University of Houston, which ranked #2 last week, surged to the top spot replacing Duke University as the top College for Online Dating last week. Marquette University ranked #2 with Duke falling to #3.
Womens Health - Pregnancy Nutrition is for All Women of Child Bearing Age
During pregnancy your nutrition needs are going to increase. Even before becoming pregnant it is a good idea to make every effort to start eating healthy and taking a women's multivitamin.
Florida Health Insurance Web Approves Crist Health Insurance Plan
"Gov. Charlie Crist has a plan for the 4 million residents without health-care coverage, that according to health insurance news correspondent: Florida health insurance (http://www.floridahealthinsuranceweb.com) consultant Morgan Moran. "The future of insurance in Florida comes with "robust" benefits for as little as $150 a month."
Womens Health Specialists: Where To Go For The Best Womens Health Specialists
Where do you go when you need womens health specialists? Do you rely on womens health magazines, or do you just ask your friends whenever you have a question that you don't know the answer to? Many women avoid either and prefer to use the internet instead as their sole source of information that deals with their health. There are a lot of great sites out there that you can search through to find more information on whatever health problem you may be experiencing. Even better, some sites allow you to search through symptoms, essentially helping you to diagnose yourself. You should still see a doctor, but it can put your mind at ease to know you're probably only dealing with a cold, rather than the life threatening illness you thought you had...
Jacksonville.com First Online Newspaper Site to Add Virtual World News Feed
Jacksonville.com, the website of the Florida Times Union is the first in the country to add a virtual world news section. VirtualJax.iVinnie.com is a daily news aggregator of top stories from virtual worlds, online games, and social networks.
Insurance HQ Commentary on the World Health Insurance Slump
There has been a world wide health insurance slump. More people than ever before are not covered with by Health schemes both in private and public sectors. Australia is having its own health insurance problems with the Prime Minister Kevin Rudd's Government's new Health Policy imperatives. Insurance HQ predicts 913,000 Australians will drop their insurance because of changes to the tax system.
Womens Reproductive Health: Where To Turn For Womens Reproductive Health Answers
When it comes to womens reproductive health, there are a lot of questions that can be asked. If you have a question it's always best to see a doctor and ask him or her in person. After all, they went to school for years to specialize in the subject, it'd be a shame if they never got to utilize their skills. Besides going to a womens health specialist, your best bet is to get online, head to a library or even ask your friends. Usually, a poll of ten or so female friends can tell you if something is normal or an issue you should be concerned about.
Womens Heart Health: The Scary Truth About Womens Heart Health
Womens heart health is a subject that should be on the tip of everyone's tongue, but for some reason not too many people seem to be talking about it. Unlike other womens issues that have people mobilized and raising awareness, when it comes to the heart there doesn't seem to be too many people championing the cause. It seems as though I can't drive anywhere without seeing a car with a pink breast cancer awareness ribbon magnet attached to it, but where are the magnets for heart problems.
Free Online Dating Site - Online Dating Generation X Service
Would you have ever come across two people of opposite beliefs become intimate lovers Or for that matter have you come across a two people who met on the net and turned into lovers
Affordable Health Insurance Unemployed - Health Insurance Options for the Unemployed
Being in between jobs and unemployed can bring in many financial problems to your doorstep You might need to depend on someone else to help you with covering your day to day expenses
Free Internet Dating Site - Tips For Women And Join Free Dating Sites Today
Even if women join free internet dating today, you can get complete assistance in dating with the person you want to Be sure of finding the right person
A Report on the Scenario of UK Adult Personals and Adult Dating Web Sites
Computers and the Internet have had a tremendous impact on society. Together they have become the dominant aspect within our social, business and personal lives, and have completely altered our cultural landscape. From accessing information to shopping, from sharing email to finding life partners, everything is now possible online. Essentially we have created a new world: the virtual world. Let's explore one of the new features emerging from these integral tools that have become so essential to our lifestyle:
Health Insurance Lead and Health Insurance Leads
Health insurance lead generation systems provide a stead stream of potential clients for health insurance brokers. Health insurance leads are considered to be people who may need health coverage to supplement the health coverage provided by their employer.
1st Xmas Personalised Lullaby
|
 |
|
