How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write
for newspapers that would be useful to business people. It struck me
that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners
make when designing their own ads. They start listing off their services
and are ready to stick their logo front and center before even putting a
thought to what their customers really care about. The first step in creating any advertising, be it a direct mail piece or an
email, always has to be to think about what your customer wants. What
do they desire? What do they need? Can you solve a problem for them?
People all want to know, "what's in it for me?" This isn't a new concept and I'm sure you've heard it before, but when I
look at newspaper ads and listen to the radio, it's evident that few heed
this priceless advice. My guess is, it's because it's difficult to do. Difficult,
but not impossible. So before you go ahead and spend another grand
on your next pamphlet or print ad, use these tips on how to write great
advertising. Eye Catching Headlines
Headlines are found in an opening sentence of a sales letter, the
subject line in an email, the title of your web pages and in your ads.
Since the headline gets one or two seconds, now is your only chance to
grab some attention. Grab 'em, and grab 'em good. Headlines have the
following characteristics. - arouse curiosity. - promise answers to a questions or solutions to a problem. - show benefits to your potential customer. - promise to reveal a secret or information that's hard to find. - create emotional appeal. - they have to force you to stop what you're doing and read on. Common headline tricks: How To, as in - How to Beat your Competitor Every time.
Ask a question - Are You Looking for a Computer At Half the Cost? Wlsh lt was flrmer?
Make a Promise - We can help you make your creditors go away.
Make a Bold Statement - Attention Worn out Moms! The easiest headline tricks are the How To's and the Questions. No
matter what will work best for you, you have to know who your customer
is in order for it to work. The Rest of your Ad Make Promise - Most of the time your promise is in your headline. The
next portion of your ad has to be to explain what you mean. If you asked
them if they're looking for a computer at half the price, you have to tell
them how you can do it. Prove it - You've made the promise, now prove to them why you're the
one to fulfill it. Tell them why they should trust you. If you told the you can
make their creditors go away, tell them how. Provide testimonials or
case studies. Maybe you've got before and after shots. Give them a
money back guarantee. Prove to them that they can trust you. Ask for Action - Spell it out for them. Tell them exactly what you want
them to do. Remember, your advertising doesn't do the selling for you.
You and your staff do the selling. If you want them to call and make an
appointment, tell them that's what you want them to do. If you want them
to buy your widgets online, tell them to visit your site. Ads that don't
request action don't bring you more customers. You now have two choices. Continue to advertise as you do, retaining
little to no response, or, you can employ these proven advertising
methods and begin to see your advertising as an investment, rather than
an expense. No matter what you do, you have to think about who your
ideal customer is first. If you put them first, they'll appreciate it. Linda Laforge-Koebel is an advertising professional dedicated to the
business success of her clients. To find more resources or to sign up for
the Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: linda@creativeengineer.com
|
|
 |
 |
Free Online Dating : Stop Paying And Join A Free Site
Free online dating sites are plentiful, but finding the best ones is as easy as finding the right link A dating site will help your social life, so why not take advantage of free services
Womens Heart Health: The Scary Truth About Womens Heart Health
Womens heart health is a subject that should be on the tip of everyone's tongue, but for some reason not too many people seem to be talking about it. Unlike other womens issues that have people mobilized and raising awareness, when it comes to the heart there doesn't seem to be too many people championing the cause. It seems as though I can't drive anywhere without seeing a car with a pink breast cancer awareness ribbon magnet attached to it, but where are the magnets for heart problems.
A Report on the Scenario of UK Adult Personals and Adult Dating Web Sites
Computers and the Internet have had a tremendous impact on society. Together they have become the dominant aspect within our social, business and personal lives, and have completely altered our cultural landscape. From accessing information to shopping, from sharing email to finding life partners, everything is now possible online. Essentially we have created a new world: the virtual world. Let's explore one of the new features emerging from these integral tools that have become so essential to our lifestyle:
Womens Reproductive Health: Where To Turn For Womens Reproductive Health Answers
When it comes to womens reproductive health, there are a lot of questions that can be asked. If you have a question it's always best to see a doctor and ask him or her in person. After all, they went to school for years to specialize in the subject, it'd be a shame if they never got to utilize their skills. Besides going to a womens health specialist, your best bet is to get online, head to a library or even ask your friends. Usually, a poll of ten or so female friends can tell you if something is normal or an issue you should be concerned about.
Jacksonville.com First Online Newspaper Site to Add Virtual World News Feed
Jacksonville.com, the website of the Florida Times Union is the first in the country to add a virtual world news section. VirtualJax.iVinnie.com is a daily news aggregator of top stories from virtual worlds, online games, and social networks.
Affordable Student Health Insurance - Why Student Health Insurance Can Be Cheap
Student health insurance can be affordable, and even cheap, if you choose a plan that offers the exact coverage your student needs, and if you understand the coverage your student has. By choosing the coverage your student needs, you won?t have to worry about paying for any medical costs that you know your student will acquire. And, by making sure you thoroughly understand your student?s coverage, you won?t be hit with any surprise costs along the way.
Womens Health - Pregnancy Nutrition is for All Women of Child Bearing Age
During pregnancy your nutrition needs are going to increase. Even before becoming pregnant it is a good idea to make every effort to start eating healthy and taking a women's multivitamin.
Online Dating Site IamFreeTonight.com Ranks Top 25 Colleges for Online Dating
Free Dating Site IamFreeTonight.com has released its rankings of the Top 25 Colleges for Online Dating for the week of April 9th. The rankings, which are similar to the popular polls found in NCAA Basketball and the College Football BCS , are based on a complex mathematical formula incorporating numerous variables relating to how college singles interact on the website. The University of Houston, which ranked #2 last week, surged to the top spot replacing Duke University as the top College for Online Dating last week. Marquette University ranked #2 with Duke falling to #3.
World of Jewish Launches Networking Site For Business, Politics, Dating, Jobs, Health and Culture
World of Jewish social and business networking website has been launched offering everything from dating, jobs and real estate to business, politics, music, art and video and health.
Womens Health Specialists: Where To Go For The Best Womens Health Specialists
Where do you go when you need womens health specialists? Do you rely on womens health magazines, or do you just ask your friends whenever you have a question that you don't know the answer to? Many women avoid either and prefer to use the internet instead as their sole source of information that deals with their health. There are a lot of great sites out there that you can search through to find more information on whatever health problem you may be experiencing. Even better, some sites allow you to search through symptoms, essentially helping you to diagnose yourself. You should still see a doctor, but it can put your mind at ease to know you're probably only dealing with a cold, rather than the life threatening illness you thought you had...
Health Insurance Lead and Health Insurance Leads
Health insurance lead generation systems provide a stead stream of potential clients for health insurance brokers. Health insurance leads are considered to be people who may need health coverage to supplement the health coverage provided by their employer.
Florida Health Insurance Web Approves Crist Health Insurance Plan
"Gov. Charlie Crist has a plan for the 4 million residents without health-care coverage, that according to health insurance news correspondent: Florida health insurance (http://www.floridahealthinsuranceweb.com) consultant Morgan Moran. "The future of insurance in Florida comes with "robust" benefits for as little as $150 a month."
Affordable Health Insurance Unemployed - Health Insurance Options for the Unemployed
Being in between jobs and unemployed can bring in many financial problems to your doorstep You might need to depend on someone else to help you with covering your day to day expenses
Insurance HQ Commentary on the World Health Insurance Slump
There has been a world wide health insurance slump. More people than ever before are not covered with by Health schemes both in private and public sectors. Australia is having its own health insurance problems with the Prime Minister Kevin Rudd's Government's new Health Policy imperatives. Insurance HQ predicts 913,000 Australians will drop their insurance because of changes to the tax system.
Free Internet Dating Site - Tips For Women And Join Free Dating Sites Today
Even if women join free internet dating today, you can get complete assistance in dating with the person you want to Be sure of finding the right person
1st Xmas Personalised Lullaby
|
 |
|
