Business Breakthroughs Sparked by Discovering Unresolved Market Problems
Scottsdale, AZ (PRWEB) July 1, 2008 -- The most effective business leaders understand the complete picture of market problems before developing any products, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. They create solutions in the context of unsolved problems that people would be willing to pay money to solve.
At the most successful companies, product managers, executives, and marketers regularly meet with people in the marketplace and observe how they do business or go about their lives, according to the authors. These observations provide insight into the full scope of the problem and the usage requirements and significant obstacles to adoption of any proposed solution. The most important thing they do is to live in and observe the prospect's world.
"The concept of unresolved market problems may be foreign to people familiar with more traditional ways of developing products and services," says Craig Stull, CEO of Pragmatic Marketing and co-author of Tuned In. "The only way to accomplish this is to get out of your office. Unfortunately, most organizations probably think up ideas in the shower, the conference room, or the R&D lab. These insular and egotistical approaches are not as effective as being tuned in."
The authors advocate all companies getting out into the market on a continuous basis, meeting regularly with non-customers.
The authors of Tuned In offer a model for success used by many companies to create breakthrough products and services. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott is published by Wiley on June 27, 2008 and available wherever business books are sold. ISBN: 978-0470260364
Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In will teach you how to transform your everyday activities into those which create the kind of culture that builds market leaders.
Authors Craig Stull and Phil Myers lead the team at Pragmatic Marketing, the company behind Tuned In. David Meerman Scott is an online thought-leadership strategist who teaches the New Rules of Marketing seminar for Pragmatic Marketing.
About Pragmatic Marketing: Twice recognized as one of America's fastest growing private companies by Inc. Magazine, Pragmatic Marketing provides training seminars, onsite workshops, consulting services, and an online community for technology product managers, marketers and executives. Over 45,000 people at more than 3,000 companies world-wide have been trained using the Pragmatic Marketing Framework, a practical, market-driven approach to creating and launching technology products. See www.pragmaticmarketing.com.
Contacts:
Graham Joyce
(gjoyce @ pragmaticmarketing.com)
http://www.tunedinbook.com/
1-480-515-1411
# # #
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
Ubertor Changing the Face of Real Estate Software
Launch of the new Ubertor.com introduces new features, reduced fees.
2008 Lyra Imaging Symposium Explores New Technologies Challenging the Business Model: Early-birds save $150
Lyra Research announces that the 2008 Lyra Imaging Symposium will be held January 28-30, 2008 at the Rancho Las Palmas Resort and Spa in Rancho Mirage, California. The Symposium's official theme is "New Technologies Challenging the Business Model." To save $150 off standard registration rates, call Sandy Tobin at 617-454-2612, or visit http://www.lyra.com/symposium and register before November 30, 2007.
Internet Home Based Business ? How To Set Up Your Own
Starting your own Internet home based business is easy if you follow the right process. We have listed it out, so it?s easy for you to follow and implement. Read on.
Term Life Insurance | Points To Consider Before Taking A Term Life Insurance Cover
Term life insurance is an insurance which takes care of your loved ones or your near ones after your death It takes care of your financial mess that you may have created and for which your family may have to suffer after your death
Obtaining Affordable Car Insurance On Your First Car
Purchasing car insurance for the first time rap be draining, but corporal doesn ? t have to be that behaviour!
Blank Business Cards - Why You Need Them
According to Tom Cruise?s character in Jerry Maguire, the world is full of tough competitors vying for your business. Knowing this, business owners should excel at meeting and keeping potential clients. Blank business cards are one way companies can spread the word about their business. Whenever a new employee is hired, businesses can use Microsoft Word and other word applications to personalize business cards with a company logo. This is handed to the employee until new cards are purchased from a printer.
Reasons To Have A Home Business
If you are thinking about starting up a home business, chances are that you don?t need to be convinced. However, you have to be sure that you are doing the home business for the right reasons, and that you aren?t going to be surprised by anything that might happen while you are working with your home business. Make sure that you are doing it for the right reasons, and you are going to be more likely to be happy with the way that your home business turns out.
Firing Your Boss: Starting Your Own Internet Business From Home
Everyday millions of people are making a living online with their very own Internet business. They do not have to get up with the rest of the rat race and sit in traffic to go to a dead end job making somebody else rich and barely being able to pay off their mortgage or car. People who work from home can have the freedom to do what they want and spend money without the fear of becoming homeless. Did you know that most people are 2 months away from becoming homeless if they lost their jobs today.
Women Golfers Set New Standards For The LPGA
It used to be unusual to turn on the television and catch coverage of an LPGA (Ladies Professional Golf Association) tour, but that's not so anymore. Women are proving to be quite adept at golf and an exciting sport to watch, and networks and sponsors are catching on that people want to watch these talented women play.
People Are Tired of Home Business Scams and False Guarantees Where Only to a Few People Actually Achieve Results
Entrepreneur Dave Carlen searched for years for a better way to make a real income working from his home. The goal is to make a six figure income working from home without the stress of a commute and a j-o-b.
Why Obtaining Business Start Up Capital Is Important
It seems like everybody these days wants to start their own business. I spoke to my older brother last night and he mentioned a business venture. I was actually sort of surprised because he already has a great job working at a financial firm. But he would like to work from home. That is the main draw for most people. The more people I talk to these days, the more I realize that everyone wants to work from home. Could it be because of the convenience of the location? Or could it be the fact that you really didn?t want to drive through traffic each and every morning?
Traffic Into Alicante Airport
Alicante Airport is located about nine kilometres to the southwest of the city of Alicante, Spain. It is located in Elche. This is the main airport used by travellers to the Alicante and Murica regions. Much of the traffic into the Costa Blanca each year enters through this airport.
Business Holiday Cards Highlight the Power of the Personal Touch: Hallmark Business Expressions Offers Tips for Companies to Make
t
With an estimated 50 - 60 percent of businesses expected to send business holiday cards this year, many recognize that sending a personal greeting card can make a lasting impression. For some companies, however, the holidays are the only time of year they reach out to the people who matter most to their business with business greeting cards.
Differences In Home Owner Insurance
You may think that buying Florida home owner insurance is an easy task, but if you really get down to the details you may find out that this is not true.
Protect Your Internet Business And Reputation
When you get online, you are entering a world where communication is key, and you'll know within a few moments that you want to make sure that any communication that concerns you or your business is positive
Maintaining your online reputation is something that businesses are becoming increasingly concerned about, and no matter what your business is online, you should be too
A Swarm of Traffic to Your Site
BUY AND SELL ANYTHING
GET PAID FOR SHOPPING
iDevAffiliate - Software Solutions
|
 |
|
